Alizé and Sonatel to be re-branded Orange

“The commercial marks of Alizé, Sentoo and Keurgui TV in Senegal and the Sonatel department in Mali are to adopt a joint name: Orange,” according to statements by the General Director of Senegal’s Sonatel company. The name is part of a broader global rebranding exercise being conducted by the companies’ main shareholder France Telecom.

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Oluniyi D. Ajao
Oluniyi D. Ajao is an Internet Entrepreneur and Tech Enthusiast based in South Africa. Follow him on twitter @niyyie for more tech updates.

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