Clickatell Launches Hassle-Free Variable Cost SMS

Cape Town, South Africa, 28 May 2007 — Clickatell, Inc., the world’s #1 global mobile messaging company, today announced the launch of a mobile terminated (MT) premium rate SMS service in South Africa. Unlike typical premium rate SMS services, which charge users for the messages they send, mobile terminated services charge according to messages received, allowing Clickatell’s customers to offer a raft of flexible and creative messaging services from a single shortcode.