Digital money transfer company WorldRemit has added WhatsApp notifications to its service.
Through its integration with the WhatsApp Business solution, customers who use WhatsApp to chat with family and friends can now also receive instant notifications on the status of their transactions.
Given the challenges of SMS delivery in many markets, customers can often miss out on real-time information about their transfers. WhatsApp’s high reliability and sustainability will provide WorldRemit customers with even more choice in their communications preferences.
WorldRemit is the first fintech company in the U.K. to integrate with the WhatsApp Business solution. Pioneering a mobile-first approach to the $600bn a year remittance industry, this integration supports WorldRemit’s goal of serving 10 million customers connected to emerging markets by 2020.
Alice Newton-Rex, Chief Product Officer at WorldRemit, comments: “WorldRemit is delighted to add the WhatsApp Business solution to its platform to further improve its service by enabling our customers to receive instant updates on transactions.”
“This integration will make our safe, fast and low-cost remittance service even more convenient for millions of WorldRemit customers around the world.”
WorldRemit enables migrants to send money from their smartphones to the people they love in over 145 countries. Its customers make 1.2 million transactions every month using its app or website.
The new partnership further expands WorldRemit’s presence in Nigeria, allowing its customers in over 50 countries to send money to millions of Access Bank accounts directly from their phones.
Access Bank is a leading commercial bank in Nigeria, with an extensive network of millions of customer accounts and over 340 branches. The new partnership with WorldRemit will increase convenience and ease of banking for Access Bank’s customers in Nigeria as well as support the country’s efforts to achieve financial inclusion.
Plans to grow the partnership will connect over 15 million Access Bank customers in Nigeria, The Democratic Republic of the Congo, Ghana, Rwanda, the Gambia, Sierra Leone and Zambia to WorldRemit’s best in class online money transfer experience. The deal supports WorldRemit’s plan to serve 10 million customers connected to emerging markets by 2020.