Mediatech Africa Gears Up for 2013

Industry heavy weights and enthusiasts in the live entertainment, audio visual and broadcasting arenas already find themselves in eager anticipation of Africa’s most successful trade exhibition. With a diverse selection of products and the latest technologies in media and entertainment, Mediatech Africa promises an engaging showcase from 17 – 19 July at the Coca Cola Dome, Johannesburg, South Africa.

Local and international visitors have the opportunity to network and interact with some of the biggest names in advanced technology, including management and manufacturing executives. Following the success of 2011 when the expo hosted 6800 visitors and represented over 800 brands, this years’ show hopes to attract an even bigger African audience. Among the list of confirmed exhibitors are Viva Africa Sound and Lighting, Extron, Technology Innovated Distribution, DWR Distribution, AV Systems, Concillium Technologies, Inala, Audiosure, Sound Harmonics, Matrix Sound, Macro Video and Telemedia. Here is what previous exhibitors had to say about the event:

Steve Alves, Concilium Technologies

We found the Mediatech 2011 show to be one of the best yet, and we were able to engage productively with all of the broadcasters and production facilities during the 3 days of the show, while cementing new relationships as well. The resources committed by our overseas partners was testament to the fact that they view Mediatech as a significant event on their calendars, that was evidenced in the large contingent of overseas experts who assisted with demonstration of the award winning products from Harris, Ross, Hightech and DK technologies, amongst many others. Mediatech also offers an opportunity to the younger generation to be inspired by the technologies they would otherwise be unable to experience.

Mediatech 2013
Mediatech 2013


Trevor Peters, Matrix Sound

Our participation in Mediatech has in the past led to us closing deals with clients who otherwise would not have had the opportunity to see and hear our product. We choose very carefully where to spend our money when it comes to exposure and let’s face it, with Mediatech most of the work is done for you with regards to reach in the market. The sheer number of people attending the show makes exhibiting worthwhile, companies who do not necessarily wish to spend on a large or spectacular stands are afforded the opportunity to stand shoulder to shoulder with the heavyweights in the industry and show what they have on offer. In my opinion, this is what makes Mediatech successful.

From visitor’s perspective, attendance offers the opportunity to assess just about everything that there is on offer in our industry, under one roof. This together with the opportunity to compare competitive products in a similar environment, in the same day, should convince any serious buyer to attend.

Colin Wainer, General Manager of Broadcast Division, Inala Technologies

Since the inception of Media Technology Africa (MTA) Inala Broadcast has participated at all of the exhibitions. The attraction of customers to MTA is largely dependent on South African customers, of which the market that we address, is covered by the three main broadcasters, namely South African Broadcasting Corporation (SABC) / M-Net and E-TV. Inala Broadcast’s participation is therefore based on presence and networking. We also use MTA to showcase the professional broadcast range of products manufactured by companies i.e. JVC Professional. This year we had a new company Aviwest on our stand demonstrating Digital Mobile News Gathering (DMNG) technology which is able to stream H.264 video down to a head end over 3G/4G and Wi-Fi networks, which proved to be very popular with the broadcasters.

We were pleasantly surprised by the amount and quality of the attendees over the three days and their interest shown.

Bruce Genricks, Managing Member of Electrosonic South Africa

Initially Mediatech felt a lot more broadcast orientated, but as it’s developed over the last few years it’s fantastic to see that it’s become a lot more AV representative than it was before. There are now much bigger platforms in the AV and entertainment lighting sectors, allowing for good networking opportunities and a renewal of acquaintances and associates. With Johannesburg being the economic hub of our industry, it offers a chance for local and out of town integrators to keep up with industry trends and products. We are looking forward to seeing more visitors from Africa and creating new business leads this year.

For booking enquiries contact Claire Badenhorst or Simon Robinson on 011 025 3180 or email [email protected]. For more information visit

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Oluniyi D. Ajao
Oluniyi D. Ajao is an Internet Entrepreneur and Tech Enthusiast based in South Africa. Follow him on twitter @niyyie for more tech updates.

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