BlackBerry Messenger (popularity abbreviated as BBM) was very popular when BlackBerry smartphones were everywhere. The decline of BlackBerry as a leading smartphone platform lead to the fading of BBM.
While BlackBerry has since dumped its own OS for Android, it made BBM available to other platforms like Apple’s iOS and Google’s Android.
The resurgence on iOS and Android did last, however, considering most users had already moved on to other chat platforms like WhatsApp, Facebook Messenger, Telegram, WeChat, Viber among others.
BlackBerry shared a release as shared below:
Today we’re announcing that we will be closing BBM consumer service on 31 May 2019.
Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences, but also consume content and use payment services.
We poured our hearts into making this a reality, and we are proud of what we have built to date.
The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.
Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.
We are grateful for your support and wish to thank everyone, especially our users, partners, and employees, for being part of the BBM consumer service journey.
We hope you will cherish many fond memories of BBM consumer service that helped shape messenger platforms to become what they are today.