Digital Lab Africa (DLA), a springboard and an incubation platform for African creatives in digital content, will host the third edition of DLA.
It will be a full-fledged program of the Digital Content Hub of Tshimologong which is supported by the Agence Française de Développement (AFD).
The objective of Digital Lab Africa is to provide a springboard for the creators of next-generation content and to make their project happen with the support of French and Sub-Saharan African leading companies such as Triggerfish Animation, ARTE, TRACE or Lagardère Studios.
The call targets developing projects in need of partners and financial support. The projects need to be innovative from the perspective of form, storytelling, content and technologies used, in one of the five following categories of multimedia production: web creation, virtual reality, gaming, digital music and animation.
Available on Digilabafrica.com from November 15th, the DLA call for projects #3 is open to anyone from the field of digital content creation: artists, producers, designers, startups, SMEs, collectives, students or entrepreneurs. All applicants should either be based in Sub-Saharan Africa or be nationals of a country in this region.
For Lesley Donna Williams, the Chief Executive of the Tshimologong Precinct, the DLA call for projects #3 ties in with Tshimologong’s vision of ‘Africa Rising’: “The call for a greater volume of authentic African voices in the global digital space is growing and we are well poised with our relationship with the DLA and through our Digital Content Hub to fill that gap with meaningful content.”
The selected projects are granted with a R42,000 cash prize and a Digital Lab Africa Incubation Pass to accelerate the projects’ development. Each of the projects’ holders is mentored by both French and African experts to benefit from the expertise of several ecosystems. Alongside the mentorship programme, DLA mentees take part in residency programmes within digital clusters and also participate in industry events in France or in Sub-Saharan African region. The expected outcome of Digital Lab Africa programme is market-ready content/productions showcasing African creativity at its best.
During the second edition, DLA received over 700 entries from over 30 Sub-Saharan African countries. Since the beginning of the initiative, fifteen projects from Democratic Republic of Congo, Ethiopia, Ivory Coast, Kenya, Mozambique, Nigeria, South Africa, Zimbabwe and Zambia have been awarded and incubated by DLA.
Initiated by the Embassy of France and French Institute in South Africa (IFAS) in 2016, the programme is managed by the South African innovation hub Tshimologong Digital Innovation Precinct since 2018.