Samsung has launched the Galaxy A57 5G and Galaxy A37 5G in South Africa, the latest additions to its mid-range A-series line-up, priced from R11,999 and R8,699 respectively.
The two devices go on sale through Samsung Experience Stores, Incredible Connection, and Takealot. Samsung is marketing a bundle that pairs either phone with a Galaxy Fit3 for a R699 discount or a Galaxy Buds Core for a R799 discount.
What’s new on the Galaxy A57 5G
The A57 is the higher-specced of the two devices. It runs a 5,000mAh battery that Samsung says supports up to two days of typical use, with Super-Fast Charging 2.0 reaching 60 per cent in around 30 minutes. The internal vapour chamber has been enlarged by 13 per cent compared with last year’s Galaxy A56 5G to sustain performance during gaming and video recording.
The camera system is led by a 50MP main sensor with an upgraded image signal processor, paired with an ultrawide lens and a 5MP macro camera. The A57 adds a faster shutter speed and improved noise reduction over the A37, and includes an Auto Trim video editing tool not present on the smaller handset.
The A57 5G launches in Awesome Navy and Awesome Gray.
The Galaxy A37 5G positioning
The A37 shares the 50MP main camera, 5,000mAh battery, IP68 water and dust resistance rating, and Super AMOLED display with Vision Booster found on the A57, but steps back on the image signal processor and video editing features to hit its lower price point. It ships in Awesome Lavender, Awesome Gray, and Awesome Dark Green.
Both devices ship with Knox Vault hardware-based security, the Security and Privacy Dashboard, Auto Blocker, Theft Protection, Private Album for locked gallery content, and Privacy Alerts that warn users of location or monitoring requests. Samsung has committed to up to six generations of Android OS upgrades and six years of security updates on both models.
AI features trickle down from flagships
The A-series marks Samsung’s latest push to bring AI features, which the company brands as Awesome Intelligence, to mid-range buyers. Supported features include Voice Transcription in the Voice Recorder app, which can transcribe and translate calls and voicemails; AI Select on the Edge Panel for extracting text and creating content; Object Eraser in the gallery editor; and Best Face on the A57, which picks a preferred expression from a motion photo. Circle to Search with Google is also included. Bixby handles natural-language device control, while Gemini powers Google-based task automation.
Separately this week, Samsung announced an expansion of Audio Eraser, the real-time noise-separation feature first introduced on the Galaxy S25, into a live sound-control tool on the Galaxy S26 series, with users able to adjust background noise on video streamed across over-the-top and social platforms via the Quick Panel. Audio Eraser is not supported on the A57 or A37.
The Galaxy A series has historically been Samsung’s highest-volume line in emerging markets. Pricing the A57 below R12,000 and the A37 below R9,000 keeps both models within price bands that Samsung’s flagships, which start above R20,000, cannot reach.
Leave a Reply