MTN, the leading cellular network in Africa, is an official sponsor of 2010 FIFA World Cup South Africa™. They have been leveraging their pan-African presence with ads & promos all geared towards increasing their market share. Since MTN is pan-African, supporting a particular national team would make no sense. Thus, AfricaUnited is born.
AfricaUnited is MTN’s way of backing all 6 African countries that are competing in South Africa 2010. Incidentally, MTN has a presence in 5 of the 6 countries: South Africa, Nigeria, Cote d’Ivoire, Ghana, Cameroon. The 6th is Algeria.
This will be the first time that the tournament has been hosted by an African nation, after South Africa defeated Morocco and Egypt in an all-African bidding process. This in itself is an acheivement. Expectations are high and many wish any of the 6 African countries would win the tournament so the cup could stay in Africa.
Well, I’d say never say never. Go AfricaUnited!
Which of the participating teams are your favourites? Share your thoughts in the comments area.