Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, enabling businesses to reach its 500 million active users through verified, rich messaging that replaces traditional SMS.
The expansion, announced from Lagos on 2 April, positions Business Chat as an alternative to the low-trust SMS channel that businesses across Africa and other emerging markets still rely on for customer communication. Partners already live on the platform include Sling Africa and Globe Teleservices for markets outside India, alongside Gupshup and OneXtel in India.
Why it matters for African businesses
SMS remains the default business communication channel across much of Africa, but consumer trust in it has eroded as spam and fraud volumes have grown. Truecaller identified 68 billion spam and fraud calls globally in 2025 alone. Business Chat offers a verified alternative: messages arrive in the Truecaller app, with the sender’s identity confirmed, along with rich media, actionable buttons, and real-time engagement metrics.
For businesses, the pitch is reaching customers in a channel they already use daily, without competing with the clutter of SMS inboxes. For channel partners, it opens a new revenue stream by enabling them to resell verified messaging to enterprise clients.
“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users,” said Priyam Bose, Global Head of GTM at Truecaller. The platform provides partners with real-time data and engagement metrics to support data-driven communication strategies.
Truecaller, headquartered in Stockholm and listed on Nasdaq Stockholm, has been expanding its African footprint over the past few years. The company’s app is widely used across Nigeria, Kenya, South Africa, and Egypt for caller identification and spam filtering.
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