The MTN brand is set to enter Ghana very soon. The re-branding process has already started, following the acquisition of Investcom (owners of the Areeba cellular networks) for $5.5 billion, last year.
Signs in front of Areeba offices have been taken off, waiting for new signs bearing the MTN logos and brand colours. 🙂 I checked www.mtn.com.gh It has been registered and the holding page is in the colours of MTN with a “Coming Soon” text.
Another round of re-branding? Well. Just two years ago, Scancom Ghana Limited undertook an extensive re-branding from Spacefon to Spacefon-Areeba to Areeba. Now its MTN. Its all well and good.
One can only hope that things get better, that their service delivery actually improves. I know service by MTN Nigeria is very horrible. I use MTN whenever I’m in Nigeria. I hope that horrible service doesn’t extend to Ghana!



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