How much are you willing to pay for DStv Mobile?

I have received a lot of angry complaints in the comments area of A review of DStv Mobile and Nokia 5330 Mobile TV Edition from Nigeria, after DStv Mobile removed SuperSports 3 Nigeria (SS3N) from the bouquet of TV channels. SuperSport 3 is a 24 hour soccer channel. SuperSport 3 has the exclusive rights of telecasting the Premier League, UEFA Champions League, the FA Cup and other major soccer tournaments in most African countries.

I have republished a few of the comments below:

LEKAN from Nigeria: wrote on October 5th, 2010 at 9:58 am

Removing ss3 is absolutely breach of contract i think this people ass mtn,dstv need to be sued,99% 0f nigeria subscribe to it purposely because of ss3 and this the only channel we enjoy the rest are junks,something need to be done fast to stop these cheat and reaping nigerian of thier hard earn money,something they cant do in south Africa. habi

jeffery from Nigeria: wrote on October 2nd, 2010 at 5:40 pm

i wonder why d sudden disapperance of ss3n on my phone does it mean we r nt goin 2 get it back again i c no reason why d channel shld b discarded like dat is the only station i enjoy most on my phone pls guy when is it goin 2 b restord cuz i cn c my self goin 2 lagos o o

Akinbinu Rotimi from Kano, Nigeria: wrote on October 2nd, 2010 at 1:52 pm

I thought i was alone. I was amazed when i could not view ss3 on my Nokia 5330 Phone. Pls,Niyi,how do i subscibe to bring it back. I am ready to pay any amount 2 have access to that Channel.

I shared these sentiments with a top MTN Nigeria official when I met her at a conference recently. Her explanation was thus:

The broadcast rights owners of the European League matches requested to get paid for the matches being broadcast on DStv Mobile. DStv explained that the mobile TV service was on pilot basis and thus temporarily free of charge. EPL broadcast rights owners would have none of that. The result is that the channel was removed from the mobile service.

She concluded by asking me to throw this question out: How much are you willing to pay for DStv Mobile?