LG Q7 makes its South African debut

LG Electronics (LG) has launched the LG Q7, the newest Q series set to refresh its popular Q6, launched locally in 2017. The new LG Q7, comes with premium features typically found in more expensive flagship smartphones. However, LG has managed to position the devices as a mid-range smartphone which will be well received by local consumers.

The LG Q7 builds on the previous models’ foundation, with even more high-end features such as Portrait mode, DTS:X Virtual Surround Sound, water and dust resistance and a fingerprint sensor on the back for added security as well as upgraded 3GB RAM and 32GB ROM which is also expandable.

New to the LG Q7 is Portrait mode that allows users to take selfies with blurred backgrounds for a pleasing bokeh effect. With the LG Q7, shutterbugs won’t miss any shots with Phase Detection Auto Focus (PDAF) on the rear camera which is 23 per cent faster than traditional autofocus options, allowing you to capture clear, high-quality photos of moving subjects.

The LG Q7 is also the first in its price range to offer DTS:X to deliver virtual surround sound, allowing Consumers to experience sound in the most immersive way. DTS:X is a premium, optimized mobile technology that delivers louder and richer audio for movies, music and games.

The LG Q7 features a 2.5D Arc Glass design with rounded-edges that makes the device comfortable to hold and operate with one hand. The Q7 can stand up to the rough and tumble of active use thanks to its IP68-certified water and dust resistance rating.

Furthermore, the Q7 has passed 14 of the MIL-STD 810G tests designed by the United States military to evaluate the performance of equipment in harsh environments. And the Fast Charge technology can charge the Q7’s battery to 50 per cent in about 30 minutes for added user convenience.

The Smart Rear Key fingerprint sensor complements the premium experience of the LG Q7, and is located conveniently below the camera lens to allow users to unlock the phone easily. It can also double as the camera shutter button, take screenshots and control the notification bar.

The LG Q7

“Consumers are always looking for a good quality product at the best price, and the LG Q7 will be very hard to resist,” said Deon Prinsloo, General Manager of Mobile for LG South Africa. “The Q7 is a great combination of features, design, performance and price.”

The LG Q7 will be available from R5999 on pre-paid and as little as R349 on contract, available in Vodacom and Cell C. Price and purchase details will be announced locally at the time of availability.

Key Specifications:

Chipset: 1.5 GHz Octa-Core
Display: 5.5-inch 18:9 FHD+ FullVision Display (2160 x 1080 / 442ppi)
Memory:  Q7: 3GB RAM / 32GB ROM / microSD (up to 2TB)

Q7 : Rear 13MP with PDAF / Front 8MP

Battery: 3,000mAh
OS: Android 8.0 Oreo
Size: 143.8 x 69.3 x 7.9mm
Weight: 145g
Network: LTE / 3G / 2G
Colors: Black:
Key Features: Fingerprint Sensor / DTS:X Virtual Surround Sound / IP68 Water and Dust Resistance / Google Assistant / Smart Rear Key / Fast Charging / MIL-STD 810G Durability / Portrait Mode / Flash Jump Cut / Music Flash / Timer Helper / FM Radio

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Avatar of Gbenga Ajao
Gbenga Ajao is a journalist. He has garnered experience in print, electronic and new media. He is passionate about mobile and web technology.

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