Accra – Ghana. Kasapa was three years old in January 2006, and marked the occasion on 1st February by giving every Kasapa customer double the amount of ‘Kasapa Dash’ to which they would otherwise have been entitled.
I just finished a web search for information on
successful African brands. I found little apart from SAB, MTN, Game
and PEP (all South African brands) and there was little mention of local
success brands or the stories that shed light the thining and people behind these brands.
There is a huge cadre of successful marketers in Ghana and Africa who have
incredible stories that will illuminate the marketing discipline and our relationships with our Ghanaian/African succes brands.
I want to start a chain to encourage marketers and people who are crazy abour our local brands to start tapping building a network of
multinational colleagues and partners operating in Africa to mine this wealth.
Imagine a reference library and depository for
young, enterprising marketing and sales professionals.
Imagine a set of independent awards from brand and marketing excellence that invole and are endorsed
by Ghanaians and Africans who have made ther mark as marketers.
Imagine the exposure and marketing opportunities for Ghana that could flow from this.
It could be a unique win-win for us marketers.
If you are interested, send me your stories or the names of people whose success stories from growing brands you want to hear at [email protected]
I just finished a web search for information on
successful African brands. I found little apart from SAB, MTN, Game
and PEP (all South African brands) and there was little mention of local
success brands or the stories that shed light the thining and people behind these brands.
There is a huge cadre of successful marketers in Ghana and Africa who have
incredible stories that will illuminate the marketing discipline and our relationships with our Ghanaian/African succes brands.
I want to start a chain to encourage marketers and people who are crazy abour our local brands to start tapping building a network of
multinational colleagues and partners operating in Africa to mine this wealth.
Imagine a reference library and depository for
young, enterprising marketing and sales professionals.
Imagine a set of independent awards from brand and marketing excellence that invole and are endorsed
by Ghanaians and Africans who have made ther mark as marketers.
Imagine the exposure and marketing opportunities for Ghana that could flow from this.
It could be a unique win-win for us marketers.
If you are interested, send me your stories or the names of people whose success stories from growing brands you want to hear at [email protected]
Kind Regards,