Countries in Latin
America, South East Asia, Africa, the Middle East, and Central and
Eastern Europe are among the fastest growing new markets for mobile
services. New consumer research commissioned by Nokia looks beneath
the surface and explores what happens in such New Growth Markets
after mobile services take-off. The study found that brand, handset
quality, and network service quality are strong market drivers in New
Growth Markets that sometimes outweigh the cost factors that industry
watchers typically expect.
