As the fourth largest mobile market in Africa, Nigeria currently has more than eight million subscribers and according to a recent UK study, Nigeria’s cellular growth is doubling annually. Subsequently, is it any wonder that more and more mobile value added services (VAS) are emerging in the country, capitalising on the booming number of mobile users. Mapara Syed looks at one such VAS which is allowing Nigerians to use SMS to interact with different television programmes.
