For a phone that reflects your style whether you’re at work or at play, picture yourself with the new Sony Ericsson Z310. Announced today, this stand-out phone has a flawless, polished finish. The front icon display is integrated into the design, hidden discretely beneath the surface until a message or call is received. There are even eye-catching coloured light effects that can be assigned to contacts in the phonebook; so you can know at a glance who is calling.