London, UK – 18 May 2006 – Listening to music while exercising takes a new turn today as Sony Ericsson introduces the W710 Walkman® phone. Designed to support an active, sporty lifestyle, the W710 includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Sporty good looks, a high performance Walkman® player and easy-to-use interface all combine to make the W710 the perfect sporting partner, whether you’re running for fun or keeping a check on how much you walk each day.