Imagine having the chance to star in a Vodacom television advertisement. On Sunday 15 January 2006, Vodacom, along with FCB Impact Johannesburg, released a television advert that was created by South Africans for South Africans. From the end of November 2005 through to the beginning of January 2006, Vodacom challenged the public to capture their favourite summer moves and send a Video or Picture MMS to enter the Vodacom Yebo Feva moment’s competition. The winners of the competition feature in the Yebo Feva ad.