African Web Applications & E-commerce

There is no denying the fact that the Western world is far ahead with technology, nonetheless, web technologies.

So many web tools/applications are out there that are irrelevant to African countries. Services like Paypal, Ebay, Yahoo! Music Unlimited, Free SMS websites, readily comes to mind. It is important therefore that Africans can themselves build such web applications and customize them to fit the life style, economy, social strata of people living in Africa.

I agree with South African blogger, “White African”, when he said: There’s No Need to Recreate the Wheel

In Africa, what we need to do is take the best of those platforms and tweak them for local needs and practices. An eBay-Africa will never work if it looks identical to eBay in the US. However, an e-commerce platform in Africa that takes the best of what eBay does and marries that up with what is needed here will work. (Think smaller margins, different payment options, deliveries and partnerships with local enterprises.)

So, for those web developers in Africa – don’t waste your time doing something from scratch. Start with what’s out there and make it work for your environment.

What about you, reader? What are you doing?

Previous articleKasapa's cellular network to cover Ghana
Next articleNokia launches new mobile phones to increase sales in Africa
Avatar of Oluniyi D. Ajao
Oluniyi D. Ajao is an Internet Entrepreneur and Tech Enthusiast based in South Africa. Follow him on twitter @niyyie for more tech updates.


  1. Hey David, thanks for the nod. One correction though, I’m actually not South African, I grew up in Kenya and Sudan. πŸ™‚

    Lawrence, thanks for the Caramellounge link. It’s very interesting and exactly what I was talking about in my post.

  2. πŸ˜€ I must have got the impression because I thought a “white African” could only have been a South African. I read your blog posts regularly (you might have noticed from my comments from time to time) and I have seen that you usually blog about Kenya, etc

    Well, its all good. Thanks for the correction. πŸ˜‰

  3. Oh, it’s not a big deal, and I usually don’t even bother to correct it. As we all are beginning to realize in this new world of technology. Where you’re from doesn’t really matter as much as what you do and believe in.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.