Accenture’s global survey on the future of mobile handsets indicates that the industry will, in the next three years, see a successful business model emerge: global leaders, low-cost competitors, and niche vendors. This realignment will occur amid a wide industry restructuring and a significant shakeout as growth rates slow, price pressures increase and competition emerges from unexpected places, according to the findings. South Africa will see a blend of mature market characteristics combined with elements of a developing market, which will allow for high growth, an influx of lower cost handsets and a keen awareness of brand and status.
