Advertfarm provides advertisers with permission-based targeted marketing.
Advertfarm provides advertisers with permission-based targeted marketing.

Advertfarm, a mobile content network, has emerged today from private beta. This start-up is privately funded and based in Lagos, Nigeria. Advertfarm, as a stand-alone company, focuses on delivering mobile contents to users across Africa through Short Message Services (SMS). Our services include but not limited to SMS marketing, SMS Recruitment, Events Broadcasting, Sponsored Mobile Services and Mobile Alerts.

Advertfarm provides advertisers with permission-based targeted marketing. These advertisements are delivered to subscribers based on specific interests and demographics. Advertfarm only sends its network members localized subscribed mobile content that matches their interest, and gives them total control of when they want to receive it, and how frequently they want to receive it through settings available on the Advertfarm platform.

With over 200 million mobile subscribers in Africa, Advertfarm allows advertisers to target a specific base of consumers in a meaningful way while allowing them to see a much higher rate of return on their investment. The system is developed to fully ensure that advertisers do not waste money on a demographic target that is irrelevant to their goals.

The Advertfarm network has a strict privacy policy on all data collected from its members. The Advertfarm mobile content delivery solution is the first of its kind in Africa as they not only deliver permission-based content to their subscribers but also pay their subscribers for subscribing.

Meanwhile, Advertfarm rewards its subscribed members through a revenue sharing model. The income earned by members of the network is automatically sent to the ATM cards attached to their account.

Advertfarm is currently running its pilot mode only in Nigeria and will launch it 2-WAY SMS interactive system by July 2009. This system would include features such as “SMS Service Un-subscription” where subscribers to a particular service could un-subscribe for certain services without having to visit the web portal. We will be launching services in other African countries in the next quarter.

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Avatar of Oluniyi D. Ajao
Oluniyi D. Ajao is an Internet Entrepreneur and Tech Enthusiast based in South Africa. Follow him on twitter @niyyie for more tech updates.

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