Africa’s most innovative and progressive mobile conference to debut in Lagos, Nigeria in February 2011

I had the pleasure of attending Mobile Web East Africa in Nairobi Kenya, earlier this year 2010. The event turned out to be well-patronized with mobility experts mostly from East Africa descending on Nairobi for the two-day conference. Granted that we all know the impact of mobile telecoms in Africa, the Kenya event further opened my eyes to the bright reality as the industry players were at hand to share the detailed industry statistics and offer insights into their practical experience. Thus, attendees who choose to implement the ideas shared at that event would not be shooting in the dark.

Before Nairobi, the organizers all amber had held the premier event in South Africa in 2009 with another being held in September this year. The Mobile Web Africa event is coming to West Africa for the first time. This is even more significant because West Africa is home to the biggest mobile market in Africa; Nigeria has the honour of having the highest number of mobile telecom subscribers. It is thus expected that Mobile Web West Africa would be the most impactful of all. Find the full press release from the organizers, below:


PRESS RELEASE: Africa’s most innovative and progressive mobile conference to debut in Lagos, Nigeria in February 2011

Mobile stakeholders to gather for West African version of the most innovative and progressive event on the continent, conference promises to map out the future direction of data usage and services in the region

Harnessing the potential of the internet and applications on mobile devices
Harnessing the potential of the internet and applications on mobile devices

(LONDON) December 13, 2010 – all amber, a UK based company which is fast establishing itself as the leading organiser of interactive, discussion-based events in Africa, today released official information in relation to the organisation of Mobile Web West Africa, the third of a series of events focusing on harnessing the internet and applications on mobile devices on the continent.

The organisation of Mobile Web West Africa, which is going to be held in Lagos on 2nd & 3rd February 2011, is developing at an extremely fast pace. Already the event has confirmed speakers and supporters from these leading organisations: Google, World Wide Web Foundation, W3C, Storm 360, InMobi, Mobility Nigeria, Fontera and Balancing Act. The level of progress means that the organisers are extremely confident that the event will match the heights of previous events where 81% of attendees have rated them as ‘better’ or ‘much better’ than any other event that they have attended.

all amber Managing Director, Matthew Dawes commented: “Everything is in place for this to be a truly stand-out event. Everyone I have spoken to has been very positive about this event coming to Nigeria, Africa’s biggest mobile market. All the ingredients are there for Mobile Web West Africa to seriously contribute to both the future direction of data usage and services and the expansion of the mobile ecosystem. I have no doubt that this is exactly the right time and place for this event.”

The agenda at the event offers participants a complete range of the vital topic areas – from large global corporate perspectives to creating the next generation of entrepreneurs to utilising mobile for social change to the monetisation of the opportunity that exists. The agenda will be further enhanced by the Interactive Roundtable Table Seating Format, which is unique to all amber events and considerably increases attendees on-the-day and take-away benefits.

Several special measures have been put in place to ensure that there is ecosystem wide representation in the delegation at the event including:

  • Despite a limited capacity at the venue, subsidised tickets are available for start-up companies, entrepreneurs, developers, developmental organisations and academics.
  • An Open Microphone Session which will allow any attendee to take the podium and deliver 5 minutes of material from any perspective in relation to the development of the sector.
  • The West African version of a global mobile application competition – the AppCircus – which allows local mobile developers to demonstrate their latest applications to the delegation

Due to the Interactive Roundtable Seating Format attendance at the event is limited and anyone interested in participating is strongly encouraged to reserve their place now before the show is fully booked. To reserve your space online, please visit: or call +44 (0)1376 521 170.

About all amber
all amber ( is a UK based conference company, led by Managing Director Matthew Dawes, which is leading an initiative focusing on the development of the Mobile Web in Africa by organising a series of conferences on the topic. The conferences bring together the leading stakeholders in the African mobile ecosystem, thought leaders from across the globe as well as the future stars of the industry by offering subsidised places to start-ups and developers and. The combination of these three groups of individuals creates a superb atmosphere which enables learning, facilitates relationship building and allows the sharing of experiences all with the aim that the potential of the mobile internet and mobile applications can be truly harnessed.

All Amber events are innovative and progressive in their nature and utilise the very best venues, with finely tuned agendas and an interactive roundtable format which sets them apart from the traditional rows of seats style. This all contributes to the attendees enjoying a fantastic ‘on-the-day’ experience and significantly improved outputs and networking. To date 81% of attendees at all amber events say they are ‘better’ or ‘much better’ than any other conference they have attended.

Visit the event website to register at Remember that because of the Roundtable Seating Format the venue will have a limited capacity of 150, so the sooner you book your place the better…

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Oluniyi D. Ajao
Oluniyi D. Ajao is an Internet Entrepreneur and Tech Enthusiast based in South Africa. Follow him on twitter @niyyie for more tech updates.


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