Etranzact Ghana is again making an attempt to entrench the culture of electronic commerce in Ghana’s business landscape. Ghana like much of the rest of Africa, still relies on cash transactions. Etranzact being a payment processor, is creating awareness about ecommerce through a series of events targeted at the Ghanaian marketplace. Find below an introduction of Etranzact’s incubation programme:
The eTranzact Business Incubation Program was developed as an avenue to encourage small to medium enterprises to adapt the use of technology to expand their business operations and/or create additional revenue streams for themselves.
This quarter, the Business Incubation Program will focus on ecommerce and the advantages of an online presence and how these can be used by individuals and SME’s in Ghana to build sustainable businesses.
This topic was picked based on the identified need for information and knowledge we have encountered in our industry. eTranzact is an electronic payment solutions platform that provides individuals, businesses and financial institutions with means to pay and/or receive money using their mobile phones, the internet, POS terminals, and at bank outlets. We provide the technological interface that automates all payment processes, and facilitates the movement of funds electronically from the payer to the payee.
We have already signed on a number of entrepreneurs onto the eTranzact platform who use our API to receive payments on their websites from customers. However, there is a noticeable lack of knowledge on the proper management, development and marketing of an ecommerce website and also the financial know-how to sustain such an enterprise. This incubation program aims to considerably reduce this knowledge gap, and to further spread the use of ecommerce in Ghana.
The one day program will take place in two sessions.
The 1st session is a panel discussion to be handled by resource persons who are experienced ecommerce practitioners in Ghana:
- Starting a technology-oriented company in 3rd World Ghana by Mr. Kofi Dadzie, MD, Rancard Solutions
- eCommerce: Website Development and Data management by Mr. Oluniyi D. Ajao, Web4Africa Ltd.
- eMarketing: The Importance of online advertising by Mr. JE Allotey-Papoe, Business Ghana
- Financing your entrepreneurial activities by Mr. Nelson Da Seglah, Group ISM, UT Financial Services
- Electronic payment systems in Ghana by Mr. George Babafemi, eTranzact Ghana Limited
The 2nd session of the event would focus on a review of the submitted business ideas.
Before and at the start of the program, participants would be encouraged to submit summaries of business plans or ideas they wish to develop. These would have a focus on ecommerce and would be picked at random for discussion between the panel, the owner of the concept, and the rest of the participants.
The participant, based on the previous panel discussion, would be required to appraise his/her own plan and suggest ways to improve it along with the other participants.
This Session would draw upon the full expertise of the panelists in nurturing participants’ ideas and equipping them with the basic tools to launch their businesses with. In this regard, eTranzact would give free APIs to the participants who have the most feasible plans.
Venue: BusyInternet Conference Room
Date: Friday 28th May 2010
Time: 10:00am – 3:00pm
*Kindly pre-register by calling 030-2671694 or 054-4330001