Google Adsense extends Western Union payouts to 4 African countries

Web publishers and bloggers in some selected African countries who display Google Adsense ads on their websites as a way of monetizing their web traffic now have some relief. The web publishers who have hitherto been limited to receiving payment via cheques now have the option of receiving their earnings from Google Adsense via Western Union. The ad network announced in a blog post on Friday:

We’re excited to announce the launch of Western Union Quick Cash® payments in four countries in Africa! You can now select Western Union Quick Cash payments in:

  • Algeria
  • Ghana
  • Kenya
  • Uganda

Western Union Quick Cash payments will reach you faster than checks, and they’re free of charge. Payments will continue to follow our normal payment schedule and will be available for pickup in your local currency at your local Western Union agent the day after they’re issued.

There are a few things to note though:

…We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you’ll use when picking up your payments…

Google Adsense is a revenue stream for thousands of web publishers in Africa.
Google Adsense is a revenue stream for hundreds of thousands of web publishers in Africa.

Western Union Quick Cash payment will be made in US dollars but most web publishers would be able to pick-up the payouts in their local currency at an exchange rate used by the Western Union agent on the day the payment is picked up.

Hitherto, a typical cheque payment to a resident of Ghana took a minimum of 6 weeks to clear. The cheque travels from Ireland to Ghana for 3 weeks while the bank takes another 3 weeks to clear the cheque since they typically mail the cheque to their correspondent bank in Europe or the USA. Aside the length of time, the local banks charge heavily for the luxury of clearing a foreign cheque. The fees typically range between $25 and $50 irrespective of the face value of such a cheque. Google Adsense also offered the option of “Secured Express Delivery” via courier service for a fee, that allowed the cheque to be delivered in a few days.

It is important to note that web publishers in Kenya, Morocco, South Africa and some 45 countries/territories outside Africa were able to get their cheque payments denominated in their respective local currencies. Such cheques thus took only a few days to clear since the payment was essentially local.

Before now, payment by Western Union Quick Cash was available in the following countries and territories: Argentina, Barbados, Bolivia, Bulgaria, Chile, China (Mainland), Colombia, Costa Rica, Croatia, Dominican Republic, Ecuador, Egypt, Guatemala, Iceland, Indonesia, Jamaica, Latvia, Lebanon, Lithuania, Malta, Malaysia, Moldova, Morocco, Pakistan, Panama, Paraguay, Peru, Philippines, Puerto Rico, Romania, Saudi Arabia, Slovenia, South Korea, Taiwan, Tunisia, United Arab Emirates, Uruguay, Vietnam, and Virgin Islands (British).

The latest payment method extension by Google Adsense is very significant for web publishers in Algeria, Ghana, Kenya and Uganda.

Previous articleInterview: Ad-Connect spearheading mobile learning in West Africa
Next articleExamining Technology & Entrepreneurship as the panacea to poverty in Africa
Oluniyi D. Ajao
Oluniyi D. Ajao is an Internet Entrepreneur and Tech Enthusiast based in South Africa. Follow him on twitter @niyyie for more tech updates.


  1. @Felix … Maybe after many 9ja Adsense publishers stop clicking on their ads …lol. I need it badly too because waiting for almost a month for my cheque after it has been issued is a long thing.

    @Mustapha…if that happens, I will move to Ghana…lol

  2. Great development…On the day it was officially announced by Google Adsense on their facebook page, many Nigerians appreciated the move and solicited for that extension be made to Nigerian publishers. A few agitated against Nigerians for issues of “click fraud,” but I responded amongst others that not everybody does it and it is basically associated with IM newbies and impatient or greedy publishers globally and not just Nigerians.

    I hope Nigeria will soon be enlisted; waiting for 19 – 21 days for Adsense cheque to clear could be boring sometimes. PlSSSSS GOOGLE ADSENSE, DO ENLIST NIGERIAN PUBLISHERS FOR WESTERN UNION PAYMENT.

    God bless Google Adsense
    God bless Nigeria.

  3. I am a Ugandan publisher and i have been suffering so much with the adsense cheques. in fact, the cheques i received 2 months ago are not yet cleared. I am so happy happy that adsense has finally come to my rescue with western union

  4. Paypal in Nigeria is a dream we don’t know it will come true, a very looooong story indeed, I expect Google to include western union for Nigerians soon, I don’t think they have anything to loose by doing that

  5. I really don’t understand why google does not give such oppourtunities to Bangladeshi adsense publishers? In our country we have thousands of Western Union outlets. On the other hand it takes at least 14 to 28 days to get check from google through traditional postal service and after that again we have to wait around 21 to 60 days to make it cash. If Google would give us such opportunity then thousands of adsense publishers could invest more energy because in Bangladesh 100$ is not a tiny amount at all. Many low class families could live easily here with such amount of earnings. PLEASE GOOGLE LISTEN TO US..HELP US…

  6. Na wah for google ,they are making things difficult we Nigerians,for now am going on with alertpay cos i cant shout.

    See Ajao,u are doing a great job.thanks for the info.

  7. i want to begin how do i start?…. this issue of not being able to claim my payout in Nigeria how do i go about it…is that not an issue??

  8. Please anyone who have collected western union in ghana, i want to know if i can pick it up in dollars? Thanks for your prompt reply.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.