Google has launched its online payment processing service, using the name “Google Checkout”. The name has completely swerves speculations that it would be called Gbuy, GPay, etc and is quite similar to 2Checkout.
Unlike other Google services that start in a BETA (testing) form, Google Checkout is completely tested and functional. I wouldn’t trust my financial details with a “beta” service. Will you? 😉
What is Google Checkout?
Basically, Google Checkout is a checkout process that advertisers integrate with their websites. Customers who visit their sites can use this checkout option to buy from them using a single username and password. And once they do, advertisers can use Google Checkout to charge their credit cards, process their orders, and deposit funds in their bank accounts. We have several integration options for advertisers to choose from.
For every $1 a company spends on search advertising, Google will waive the fees on $10 worth of purchases. Factoring in the 2 percent fee, that represents a rebate of at least 20 percent of advertising spending.