Instagram update prompts online uproar

Instagram has apologised after rolling out a major change to the way users interact with its app.

The company admitted that the abrupt shift from Instagram’s well-established vertical scrolling was a mistake, and it only lasted for an hour.

Instead of scrolling through a feed of pictures from friends, as the app has worked since its launch in 2010, the change required users to tap to see more pictures.

Tapping a picture in the middle of the image triggered a “like” of the image. But rather than scrolling vertically, users were required to tap on the right or left side of the image to advance to the next picture or video, with a progress bar indicating how far they were through their newsfeed.

Responding to the criticism on Twitter, Facebook’s head of Instagram, Adam Mosseri, said the roll-out was an accident and was only meant to be a small test. “If you’re still seeing it, simply restart the app,” he explained.

In a separate tweet, he said: “Sorry for the confusion! Always trying new ideas, usually with a much smaller number of people.”

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Gbenga Ajao
Gbenga Ajao is a journalist. He has garnered experience in print, electronic and new media. He is passionate about mobile and web technology.

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